PROVENANCE
Our linen, from A to Z, is made in Europe, originally from Lithuania. Seed selection, sowing, cultivation, harvesting, drying, weaving, and so on. EVERYTHING comes from the same local company. We work together with the utmost confidence. This is the most ecological solution possible, reducing our CO2 emissions to a minimum.
Folie du Lin - an oasis for your body.
Over 80 years leader in this field, eco-responsible, our linen has an "Oeko-Tex 100" certificate guaranteeing the best ethical, ecological and responsible qualities dear to our brand. NO toxic products for the body or the environment.
But that's still not enough for the DNA of our brand. We choose the highest quality linen, the PREMIUM one.
"When I put on 'Folie du lin', I feel like I'm naked. Sometimes I look in the mirror to make sure I'm really dressed" Valerissa, our loyal customer, just made her 11th purchase.
NO MORE IRONING
We are introducing a new generation of linen to you,
it is the one that doesn't crease, the linen that doesn't need to be ironed. No chemical softeners! The magic?
The most sophisticated method - stone-washed linen. This softens the fibres and makes them feel as soft as cotton, while retaining all the nobility of linen.
VARIATIONS OF COLOURS
Linen fibres are very easy to dye with natural dyes. As a result, the fabric may be slightly different in shades from one part to another. But that's the charm of authenticity, isn't it?
GRAMMAGE VARIATION
We use three types of fabric weights for our creations.
- Grammage -180g/m2 - for dresses and parts with embroidered elements. This way linen has a noble and rigid appearance. No chemical softener which makes the fabric softer and less creased.
- Grammage -150g/m2 - for shirts, all tops and fine elements. Light appearance, still a little stiff and sometimes transparent. No chemical softener.
- Grammage - 110g/m2 – this linen is super fine for the most exquisite designs. It is soft and fluid (thanks to its fineness and no softeners) ,wispy and transparent.
Still no chemical softener to make the fabric softer and less creased.
LIVING RESPONSIBLY
Linen was the first fabric used by man over 36,000 years ago. It has been used in all fields.
Known for its virtues and qualities in the entire world, linen is a durable fabric that wears very little and has a list of qualities which benefit our well-being as well as our beloved planet.
What's good for us :
- Thermal regulator. Contrary to popular belief, linen can be worn all year round. In hot weather, it reduces body heat by 4 to 5 degrees.
In cold weather, linen keeps our body heat in. A good insulator, isn’t it?
- Antibacterial quality. Linen fibres contain silicon dioxide, known for its antibacterial properties.
- Anti-allergenic. There have been cases of allergic reactions to natural fibres such as cotton, silk and wool. But never with linen fibres. What's more, linen has very strong fibres, so it doesn't need any chemical treatment that could cause allergic reactions.
- Always chic and noble. Any colour, any way, dress in linen and you'll always look good. For those who say that linen crumples quickly, I would say that this adds extra chic, because this less-than-perfect appearance gives it a unique charm.
- Not electrostatic. Guarantees that your hairstyle stays impeccable, plus it repels dust and dirt, so washing is minimal.
- Better over time. Because white linen becomes even whiter, unlike cotton which yellows over the years.
What is good for our planet:
- No pesticides or solvents are needed for linen.
- Linen is a highly durable fabric. Once transformed into yarn, it is the most resistant natural fibre in the world. Your linen pieces can withstand wash after wash, season after season and year after year without being damaged.
- Linen fibres are not treated very much because linen does not tolerate treatment. This is one of the reasons why linen looks crumpled.
- Linen requires no irrigation other than natural rainwater irrigation.
- Linen is a real carbon pump. It fixes CO2 in the soil thanks to its roots. This makes it a carbon sink (on average, one hectare of linen retains 3.7 tonnes of CO2 per year).
-Linen grows locally. France is the world's biggest linen producer, and 85% of the world's linen is grown in Europe.
- Everything about linen is good: 100% bio-sourced, 100% biodegradable, 100% recyclable, 100% eco-friendly. Today, we know how to use every part of it in every field (textiles, medicine, industry, food, etc....). Processing methods have evolved: they respect the environment and produce no waste.
EMBROIDERY
Embroidery is our trademark, the DNA of 'Folie du Lin'.
Each embroidery design is created by the designer herself. A blend of restored ancient techniques (from the regions of Ukraine) and innovative techniques to create completely exclusive and sophisticated embroidery.
Each embroidery tells a unique story, handmade in mini editions.
DECORATION
"The détails make perfection, and the perfection is not a detail"
Leonardo da Vinci
We pay great attention to the choice of decoration, selecting the most ecological and sophisticated solutions. All our suppliers are small local craftsmen who are unique in their fields.
Threads for embroidery
Embroidery is the DNA of our brand. Our threads are always made from natural materials (linen, silk, cotton, wool) that are ideally suited to a demanding and precise embroidery technique.
Sequins
Sequins are one of the nuances of the embroiderer's palette. Sometimes they are used to emphasise a particular aspect of colour or give volume to the embroidery. Sequins are made from recycled glass.
Buttons
Our buttons are created from the dead branches of cedar, birch and other trees specially chosen for their unique colours and designs. They are pre-dried, polished and lacquered, so there's no need to worry about washing them.
MANUFACTURING
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PERMANENT COLLECTIONS
We have two permanent collections: PUR LIN and ETHNO CHIC.
They are crafted from premium organic linen (100% linen), certified "Oeko-Tex 100," and stone-washed. These collections are timeless, independent of seasons and trends.
Embroidery is part of our unique savoir-faire and is also our signature.
Our philosophy is based on limited collections. We reject mass production, which goes against the creativity and authenticity of our work. Each piece is carefully crafted in a handcrafted spirit by a team committed to responsible creation.
We select and limit our retailers based on our artistic production capacity and our sustainable luxury standards. This ensures that our creations remain exclusive and in line with our values.
PUR LIN
We create our pieces based on a precise size chart. Each piece is made one by one, by hand, by a team of five people, eliminating any unnecessary production. This meticulous process guarantees the exclusivity of each garment.
The production time encourage thoughtful consumption and prevent impulse buying. Some models are adorned with handmade embroidery, making each piece truly unique.
ETHNO CHIC
This collection is made from non-washed organic linen to preserve the integrity of the more complex embroidery, which is done exclusively by machine but always under the direction of an artisan.
Each piece is created to measure, tailored to the highest standards and perfectly suited to each customer’s body. This process takes time: the creation of a dress can take anywhere from two weeks to a month.
Again, we prioritize limited quantities, rejecting any standardization that would undermine the essence of our creations.
CAPSULE SPRING/SUMMER, RESORT
Our capsules are launched twice a year – Spring/Summer and Resort – and perfectly integrate with the permanent collections, in line with the principles of slow fashion.
The collection concept remains the same, but the models are adapted to the specifics of each season and market. The linen thickness also varies according to the destination and needs.
Each capsule is also produced in limited edition, as we believe a garment should be a thoughtful, unique object of desire, not a mass-consumed product.
As with our permanent collections, we carefully select our retail partners, prioritizing those who share our values and uphold our commitment to sustainable luxury.
All our collections are made in Ukraine, the country of origin of our creator, in our artisan workshop. We fully embrace our artistic and responsible approach, rejecting any compromise with industrial production principles.
Our team works in a creative atmosphere, where each piece is thoughtfully and passionately crafted. Exclusivity and quality always take precedence over quantity.
The luxury of authenticity lies in rarity, not in quantity
RECYCLING
Our main material - linen - easily lends itself to a second, or even third, life. Recycling linen is the same as recycling any other organic material.