The first article in our blog section was supposed to be about how good we are. But today is Black Friday, and instead of rushing to sell more and shouting about our greatness, we’d rather let our creations speak for themselves—and let our clients speak for us.

Black Friday is a day that brings waves of discounts and a frenzy to shop. Did you know that in 2022, global Black Friday sales surpassed $9 billion online alone? For many, it’s a day of deals and savings, but for us at Folie du Lin, it’s a moment to pause and reflect on what truly matters. We’ve made a conscious choice not to participate in Black Friday, because it doesn’t align with our values or our dedication to creating thoughtful, sustainable fashion.

Fashion That Takes Its Time

We’re not part of the fast-fashion world. Every piece we make is carefully handcrafted in our artisanal atelier, where quality and craftsmanship are our top priorities. Each creation is made one by one, often requiring weeks of work if the embroidery is intricate enough. Between the time you place your order and when you receive it, there’s a deliberate pause—a moment for you to reflect on whether this is truly something you need.

We believe in fashion that respects the time it takes to create something meaningful. That time deserves fair pricing, not discounts that undermine the effort behind every piece.

Honoring the Value of Work

Black Friday discounts can be tempting, but they often mask the true cost of production. Participating in this race to the bottom devalues not only the product but also the talent and dedication of the artisans who bring it to life.

Our garments are crafted using premium linen, adorned with detailed hand embroidery. This isn’t something that can—or should—be rushed or reduced to meet the demands of fast, disposable shopping.

Encouraging Mindful Consumption

Black Friday often fuels impulse purchases and overconsumption, both of which take a toll on the planet. According to research, up to 80% of items bought during Black Friday sales are discarded within a year, contributing to massive waste.

At Folie du Lin, we advocate for thoughtful and sustainable consumption. Our pieces are designed to last, with timeless style and quality that remain relevant long after fleeting trends have passed.

Fair Pricing, All Year Round

We believe in being fair—not just to our artisans but to you, our customers. That’s why our prices are consistent throughout the year, reflecting the genuine value of our work. We don’t need artificial discounts to justify what we offer. Instead, we focus on creating something truly special, every time.

By choosing not to participate in Black Friday, we remain true to our mission: crafting ethical, sustainable, and respectful fashion. We see each purchase as an investment in something that holds a story, a purpose, and lasting value.

Thank you for joining us in making this conscious choice and for being ambassadors of a better, more thoughtful future in fashion. Together, we can create a world where quality and meaning take precedence over excess.